Back to Press
April 06, 2022

Homebuyer Lead Conversion Solution Grows Client Base by More Than 580% in 2022

Real estate tech startup Localize enrolled nearly 600 paying agents to their lead qualification platform in Q1.

Engaging with leads is a time-consuming task that agents would rather delegate to an assistant.

Enter Localize—the real estate tech startup that not only qualifies leads, but also increases conversion rates for partner agents. Since launching their all-in-one solution Hunter by Localize™ in 2021, the NYC-based company has grown rapidly, culminating in hundreds of sign-ups in Q1 2022.

Localize supports agents and brokers through a high-tech and high-touch solution. Hunter engages agent leads and nurtures them into qualified buyers. Through precise and responsive text messaging, Hunter keeps leads engaged until they’re qualified and ready to see properties in person.

Expert homebuying advisors on staff then reintroduce the buyer back to the same agent who uploaded it to the platform—LocalizeHQ. For buyers, Localize sends smart-matched listings based on their preferences. This motivates them to attend showings that result in increased agent closings.

“We work with everyone—from individual agents to team leads to entire brokerages—with the same goal in mind: let Hunter do the legwork and agents will never lose another deal,” said Omer Granot, Localize’s CEO. “We like to say that Hunter maximizes revenue and minimizes hustle. That’s because we recognize the intense effort it takes for agents to work leads. We created a tech solution to solve that problem so agents can instead focus on closing deals. As we enhance the Hunter product, we look forward to partnering with even more agents and in cities beyond New York.”

Localize has already launched multiple initiatives this year, including an iPhone app and referral program for active clients. With the LocalizeHQ app, agents access their dashboard and can manage leads on-the-go, or let Hunter do the legwork. Real-time insights show each lead’s recent activity so agents always feel in control.

Localize is also a sponsor of Inman Connect New York from April 19-21. Attendees are invited to demo Hunter and meet the Localize team at their homey booth.

Agents eager to boost their bottom line can learn more at and sign up to partner with Hunter. For more information, please contact the Localize team by sending a message to

About Localize

With a mission to make homebuying better for everyone, Localize is a data-first company that has raised $70M. About 140 employees work across their Manhattan headquarters and Tel Aviv offices. Their game-changing product Hunter by Localize™ benefits agents as an all-in-one lead cultivation solution to maximize revenue and save time. Localize is the brainchild of President and CTO Asaf Rubin, a founding member of Taboola ($1B unicorn); CEO Omer Granot, formerly VP of Growth at Via ($2B unicorn); and CPO Ilan Fraiman, formerly at Trusteer (acquired by IBM for $700M).